His interest lies where passion and skill coincide. An entrepreneur, an eminent journalist, an author deserving a demanding search, a professor, founder and co-founder of international businesses and more and more to state. John Linwood Battelle is truly a multifaceted personality of the web times.
Being a "Global leader for tomorrow" (conferred by the World Economic Forum in Davos, Switzerland), Battelle battles on how technology affects culture, the economy, and politics. John Battelle is one of the original founders of the Wired magazine and the site and it is to be noted that The Standard magazine and thestandard.com is his brainchild. To the people aware of the transformations that are taking place in our society and culture, John Battelle's international best seller "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture" would serve as a feast and best thought provoker. No wonder why the book is translated into 24 languages. He is clearly an amalgamation of anthropology and journalism substantiating his degrees from the University of California, Berkley. His maintenance of Searchblog which covers search, technology, and media serving as the finest weblog can be experienced at his own website battellemedia.com.

He is been founding lot of businesses and organizations. He was previously the founder and Chief Executive Officer of Standard Media International (SMI) and was also the founding Board member of the Online Publishers Association. He was a part of the Interactive Advertising Bureau. As an anthropologist he might have founded new ideas to impose on children and he has it: a children's school. Right now being an effectual chairman of Federal Media which he founded (www. federatedmedia.net), John Battelle is the executive producer of the Web 2.0 conference, which explores new things to be discovered at the web's
edge. No wonder why boingboing.net, in which Battelle serves as the 'band manager' attracts 2 million plus unique visitors to its site every month.

As Advertising Age says he is truly an 'Innovator' and one of the best ten marketers. The finalist in the "Entrepreneur of the Year" by Ernst & young, John also proves himself as one of the Most important People on the web and PC world agrees it.